Almost immediately after publishing the first such post, I began to receive email from readers who were confident that any scam involving Gary Weiss was all but certain to involve a fellow named Floyd Schneider, as well.

Curious, I googled “Floyd Schneider”, and quickly found the 2002 BusinessWeek story entitled “Revenge of the Investor”, in which Floyd is painted as a crusading folk hero fighting against corporate fraudsters.

With that, I concluded that Floyd Schneider could not possibly be an associate of Gary Weiss.

Time passed, and I began to gain a better understanding of how Gary Weiss was not only a corrupt blogger, but how he had also been a corrupt reporter, often using his by-line at BusinessWeek to further the interests of his short selling patrons by casting black as white, and white as black.

Indeed, as anybody who’s followed his career knows, the First Law of Gary Weiss is: If Gary says something is bad, it’s probably good; and vice versa.

I’m ashamed to admit that the obvious “A-ha!” moment finally came in December of 2006. That’s when it occurred to me – rather randomly – that I ought to take another look at the 2002 piece on Floyd Schneider…particularly the story’s by-line (which BusinessWeek.com tends to print at the end of stories).

Looking back, what I found probably should have come as no surprise…

…the author of the story lionizing Floyd Schneider was Gary Weiss himself. Indeed, Floyd is also lovingly featured in Weiss’s second book.

Those facts, when viewed in the context of the First Law of Gary Weiss, were all I needed to know that the individuals who suggested Floyd Schneider was involved in the coordinated public attacks I had observed against Patrick Byrne and other opponents of illegal naked short selling, were correct.

At that point, I sought to determine which message board aliases Schneider was using at the time. The answer was to be found in this legal opinion filed in one of the (multiple) lawsuits brought against Schneider by companies defamed and libeled by his message board posting.

It reads:

…“Floydtheoneandonly,” “charlesp0nzi,” “thetruthseekercom,” are [stock message board] pseudonyms used by Floyd Schneider…

From there, the Dissembler Sorting Algorithm revealed that on Yahoo Finance alone, additional Schneider aliases included strethoechasity, returnofstockdung, baloneymarch, wackypat, zorro20934 and china39846.

As an aside, the alias zorro20934 was used by Schneider to post attacks (since deleted) against Matrixx Initiatives, in direct violation of an agreement Schneider signed stipulating that he would not do so.

Over time the vast majority of Schneider’s message board contributions have been deleted for their abusive nature. Possibly the best and most recent example of this appeared briefly on Yahoo’s INVESTools board, in a series of posts in which Schneider attempted to blame INVESTools management for former employee David Ragsdale’s tragic decision to murder his wife earlier this year.

Analysis of the thousands of posts made by Schneider revealed that they attacked – almost without exception, companies appearing on the Reg SHO Threshold Securities list – which is comprised of firms targeted by hedge funds engaged in manipulative naked short selling.

In addition, Floyd’s posting patterns tended to be very abnormal; meaning, he would focus intensely on one or two companies for a time, then abruptly shift focus to attacking another and never return to the prior. This, I reasoned, was what one would expect of someone being directed in their efforts, as opposed to someone whose attention naturally evolved over time.

The next breakthrough came when I discovered this message board post made to SiliconInvestor.com by former Schneider business partner and convicted stock manipulator Anthony Elgindy, reading:

From: Anthony@Pacific
4/21/2001 8:28:44 PM

Notice of termination of all association with The truthseeker.
As of Yesterday.
I wish him luck in his current business venture as a paid researcher/basher..
I dont pay for any posts..period and I’m not gonna start ever doing that.
Please dont ask me to elaborate , just know that he is being paid now by outside parties.
He has done some good work and we have had some good times , but all good things must come to an end..someday.

I first wrote about what I had discovered, vis-à-vis Floyd Schneider, in December 2006.

In early April 2007, a mysterious comment was added to the Schneider post, claiming to have been made by Floyd’s long-deceased father. It read…

The Truthseeker is incapable of ever telling the truth!

How do I know? That’s easy I was his father. Currently my wife and other 4 sons have completely disowned him and will have nothing to do with him anymore.

I passed away on 2/7/1996, let me tell you some of my own experiences with my 3rd son, Floyd D. Schneider.

TIMELINE:
1976-1979 while attending the University of Miami he has gambled with bookies losing thousands of dollars I had to bail him out of, and committed credit card fraud stealing credit card numbers.

1982 stock broker for Moore Schlay, embezzled monies from family and friends brokerage accounts and lost it all buying options, He was fired and I had to bail him out again.

1983 stockbroker for Shearson American express, again he did the same thing and he was fired, I had to mortgage my house this time to bail him out.

1983- 1988 in between this time there were a few more bets with bookies and in 1988 he married a con artist and became her 6th husband. They both ran an Insurance agency in Bradley Beach, NJ “The F. D. Schneider Insurance Agency” This was a total disaster, they both were issuing insurance cards to people and had them make out their premium checks directly to them and cashing the checks for money for themselves, never putting the policies through and having these people driving with no car insurance without them knowing.

Yup again this cost me money in 1991, my whole half years retirement package in fact to bail him out of this mess.

Floyd came home to live again and in 1992 became a Mortgage broker for Weichert Realtors. He got in more trouble in those years by having people sign lock-in agreements and not locking the interest rate in, hoping rates would go down and lock it in then making loads more money for himself. Problem was more often the interest rates went up and he had to arrange to pay large lump sums of money to the borrowers to keep them from getting him fired.

Thank goodness he was a “so called” top producer, giving him them means pay his way out of a mess for himself for once. Floyd is a compulsive liar and you never can get the Truth from him, always nothing but another lie after another. Guess that’s why now he feels a need to seek truth from others, lord knows he could never seek it from himself.

He has a very convoluted way of justifying things. I remember back in 1983 when he was with Shearson in that mess, he forged a signature from his Godfather’s account, when I sat down with him to explain he did something very wrong all he told me was:  “dad I never forged anything, I just signed the check Floyd Schneider, it’s my fault Shearson didn’t check to see if it was the right Floyd Schneider or not, so really it’s their fault not mine!” You see Floyd was named after his uncle and Godfather “Floyd Schneider” of Carpenter and Smith Oil in Monroe, NY.

I never could convince him he did anything wrong either, he really believes he has never done a wrong thing in his life. I died 6 months after Floyd was married to his second wife. His father-in-law has no idea of what his daughter married! I am starting to feel I am the lucky one now six feet under, but finally in peace!!!

Not feeling comfortable with a comment from a dead person appearing on my blog – particularly one leveling such extreme accusations – I removed it and contacted its author: not to ask for proof of the claims, but to discern with reasonable certainty that he or she was actually in a position to know whether or not they were true.

What resulted was a long and fruitful conversation with Roger Schneider, Floyd’s brother and – until days before – Floyd’s boss at the Ramsey, NJ branch of mortgage brokerage Nationwide Equity.

The circumstances behind Floyd’s dismissal from Nationwide provide what might be the most interesting and valuable bit of insight yet gained in my effort to prove that contrary to their repeated claims, some individuals are indeed paid to “bash” public companies on stock message boards on behalf of short selling hedge funds seeking to profit from a drop in the target company’s share value.

Here’s how Roger Schneider himself describes the situation:

“Floyd was writing up invoices on Nationwide Equity’s letterhead to Magic consulting instructing Magic to pay Nationwide for some phony service he made up, and too have Magic consulting make out the checks payable directly to Floyd D. Schneider. He did this many times before it was discovered and he was fired.”

(More on Michelle McDonough and Magic Consulting in a moment)

As Roger described the above scene to me, when Floyd was presented with the evidence of his history of illegally disguising payments from Magic Consulting as mortgage brokerage commissions, Floyd’s only defense was to point out that in this most recent case (the one for which he was caught), Magic owner Michelle McDonough had instead opted to pay him directly as a contract “stock researcher.”

This is a vital detail, because it confirms Anthony Elgindy’s claim that Floyd had engaged in a “business venture as a paid researcher/basher.”

It was while cleaning out Floyd’s desk a few days later that Roger discovered a print version of the same legal filing I had found online months before, and the partial listing of Floyd’s confirmed message board aliases. Then, while seeking additional information on what he’d found, Roger happened upon AntiSocialMedia.net and my post about his brother.

As it turns out, Floyd left behind many compelling insights into his relationship with Michelle McDonough’s Magic Consulting.

It seems that when hedge fund Third Point Capital needed some dirt spread about specific companies, they would enlist the help of McDonough, who would in turn enlist the help of individuals such as Floyd Schneider. McDonough would provide Floyd with a list of “talking points” and, moments later, these were the things Floyd would begin posting on stock message boards across the web, including Yahoo Finance, Raging Bull, and Silicon Investor.

Very soon, these were also the things business reporter Roddy Boyd (currently of Fortune, previously of the New York Post) was writing damning stories about.

Very frequently, Boyd would contact Floyd, asking for help digging up negative information on officers of specific companies. In every case, these companies were known to be under active and vicious attack by short selling hedge funds.

On one occasion, Roddy Boyd refers directly to Michelle McDonough as an acquaintance of his and Floyd’s…which is what makes the following email exchanges between Boyd and myself so strange:

Judd Bagley: “…What do you know about a woman named Michelle McDonough?”

Roddy Boyd: “re Michelle M: nothing. Should I? google has about 1mm entries for that name.”

Judd Bagley: “She used to go by the name Michelle Sarian. Today she runs “Magic Consulting.” I think she did a year in prison back in 2001.”

Roddy Boyd: “re sarian or mcdonough…youre [sic] concern, not mine.”

And later…

Judd Bagley: “While I’ve got you…you recently denied knowing Michelle McDonough (formerly Sarian). Is that still your position?”

Roddy Boyd: “sorry judd, im [sic] not talking to you about anything else, period. if youre [sic] not comfortable with me asking the questions-fine. but im [sic] not anwering [sic] yours.”

We’ve since learned yet more about Michelle McDonough and Magic Consulting.

Most notable is the fact that McDonough apparently offers her services to multiple hedge funds, not just Third Point Capital, as originally suspected.

It’s also emerged that, prior to leaving for prison, McDonough (then known as Michelle Sarian) was a very active message board poster, herself. Sources suggest that in those days, she primarily attacked the companies targeted by Evan Sturza, a former hedge fund manager who went on to publish Sturza’s Medical Investment Letter.

Based on evidence he saw, Roger Schneider estimates McDonough paid Floyd at least $14,000 in 2006 alone. A few years before that, Roger observed Floyd receive at least one payment of $10,000 from Paul C. Harary, who – it should come as no surprise – was recently imprisoned for securities manipulation.

Paul C. Harary.

Michelle McDonough.

Anthony Elgindy.

Sam E. Antar.

All convicted securities manipulators.

All past and present associates of paid stock message board basher Floyd Schneider.

That’s because AntiSocialMedia.net deals in facts. Period.

Often, having made my case, I’ll take the additional step of drawing conclusions based on the facts. It’s never easy leaving the comfort of what I know to be true for what I suspect is true — particularly when reputations are involved. Yet, with a single (quickly rectified) exception, every conclusion extrapolated here has proven accurate.

And, in at least one case, my conclusions have proven much more accurate than even I could have anticipated.
To learn more about that case, let us return to June of 2007.

At that time, I concluded that convicted stock manipulator Sam Antar and securities class action litigator Howard Sirota were working in concert with convicted stock manipulator Barry Minkow’s Fraud Discovery Institute (FDI) to manipulate the share price of USANA, a public company.

You can review my reasoning (which, I urge you to keep in mind, Sam Antar characterized as being “filled with deception, innuendo, deflection, insensitivity, and arrogance”) here.

Many things have happened since the post was published, most notably the deposition of Minkow, whom USANA is suing for reasons that I expect will soon appear obvious. You may access the deposition transcript, in two parts, here and here.

In his deposition, Minkow confirms that to say he and Sam Antar were “doing business together” was the understatement of the fiscal year.

Minkow states, under oath, the following:
At some point in the past two or three years, Sam Antar came to be a “spiritual advisor” to Minkow. But unlike a traditional spiritual advisor, Antar didn’t ask for money…he was handing it out.

According to Minkow, in mid-2006, Antar sent him, unsolicited and with no strings attached: $100,000. This was Antar’s way of saying: “Thank you…you’ve been an example for me that you can come back from failure.”

Shortly thereafter, and by pure coincidence, Minkow decided to use Antar’s money to finance FDI’s attack on USANA, which was published and delivered to the SEC on February 20, 2007 (precisely the same day as Minkow’s second book was published), but not before Minkow established a short position in USANA stock, as well as investing in put options (both of which gain value as a stock loses value).

Minkow says that in total, Antar’s support for FDI has exceeded $250,000.

Additionally, Minkow disclosed two payments totaling $40,000 by hedge fund manager (and frequent Herb Greenberg advisor) Whitney Tilson, and $10,000 by Anthony Bruan, owner of Cactus Capital.

Remember Howard Sirota? Bruan is a long-time Sirota law client, dating back to some high-profile scrapes with the securities laws in 2001.

Sam Antar is also a long-time client of Howard Sirota’s law practice.

For those of you keeping score at home, that means at least $260,000 – nearly 90% – of the disclosed $300,000 used to finance FDI’s attack on USANA, came from associates of Howard Sirota, who makes a living leading shareholder lawsuits against public companies, à la Milberg Weiss.

Here’s where things get strange…
Consulting public records, I discovered that on February 27, 2007 (seven days after FDI’s USANA report was released), the New York State Department of Taxation and Finance issued a warrant for unpaid taxes against Sam E. Antar, in the amount of $473.15.

A bankruptcy attorney I consulted with on this issue cautioned that from time to time these warrants are filed erroneously. Hoping to rule out that possibility, I conducted a deeper search and discovered that unpaid taxes are nothing new to Sam Antar. Indeed, between 1987 and 2007, Antar amassed over $333,000 in tax liens, warrants and judgments on the city, state and federal levels, in addition to just under $60,000 in judgments and liens by private creditors in 1992 and 1993.

None of these debts was discharged by Antar’s Chapter 7 bankruptcy filing in 1998.

My point being, Sam’s history suggests this most recent – and nearly one year later, unsatisfied – tax warrant was not the result of an error.

And yet, from Minkow’s deposition, we’re supposed to believe that someone who can’t pay a $500 tax bill is in a position to give Minkow gifts totaling at least $250,000 – motivated by nothing more than the spirit of fraud fighting?

As noted in my earlier post on this topic, Howard Sirota was caught bashing (though in an unusually civil manner, to his credit) USANA stock on Yahoo Finance under the screen name StanleySargoy. In his first such post, dated April 14, 2007, Sirota declares (and Minkow’s deposition later confirms) that Sirota was shorting USANA stock, in addition to being long USANA put options.

Interestingly, five trading days later, USANA appeared on the Reg SHO Threshold Securities list for the first time.

Whether or not Sirota’s short position was a legitimate one, this post to Yahoo Finance by StanleySargoy in 2003 shows Sirota’s clear understanding of the relationship between public perception of a company and its share price, and of the value of using the media and other venues to spread negative information specifically for the purpose of lowering share price.

Based on these facts, I am led to conclude:

1. Sam Antar’s $250,000 “gift” wasn’t a gift, but the cost of a commissioned, negative report on USANA, intended to adversely impact USANA’s share price.
2. The money Antar gave Minkow wasn’t Antar’s at all. I suspect it belonged to someone else using Antar as an intermediary.
3. In addition to shorting USANA, Sirota likely intended to lead one of the (several) class action suits brought against the company in the months following release of Minkow’s report. That he did not do so just might be a consequence of his having been identified as StanleySargoy in this blog.
4. Finally, but likely most importantly, is my belief that this is a clear case of illegal stock manipulation.

If this sounds implausible, please remember that it is precisely the sort of activity Sirota’s counterparts at the law firm of Milberg Weiss are accused of engaging in. To learn more, you may either read this 105 page indictment of Milberg Weiss, or (as I would recommend) invest a few minutes watching an excellent presentation explaining how this sort of thing is happening on a broader scale than you could possibly imagine.

Likewise, arguments crafted without a foundation amount to something ranging from worthless to dangerous.

In both cases, the motives of those responsible must be questioned.

Observers of one Yahoo stock message board were recently treated to the equivalent of a foundation-free high-rise project. It started with a post by New York attorney Howard Sirota, who demanded:

No More Anti-Semitism on this Board!
I just did a search for “Jew” on this Message Board.
There are 428 posts containing the word “Jew.”
That means that this board is infested with anti-semites, which is intolerable.

Sirota went on to claim that some admittedly inappropriate comments made to this blog (which were immediately removed once brought to my attention) were symptomatic of a further anti-Semitic infestation.

In his blog, Gary Weiss reflected on Sirota’s assessment saying:

The subject is a disturbing one — the tendency of the Baloney Brigade anti-short-selling lunatics to use anti-Semitic stereotypes and imagery.

And with that, a set of flimsy and transparent walls were hastily erected.

Sam Antar also chimed in, insisting that the unnoticed words of one commenter somehow equate to the endorsement of the board of directors of my employer.

“The Audit Committee…has a simple choice: wheather (sic) they choose to be associated with such vile ugliness from their inaction in fully enforcing the company’s Code of Business Conduct and Ethics or to take swift action to prevent further vile acts…”

And with that, a particularly leaky and incompetent roof was put in dropped in place and the mass was dubbed a house.

Looking at their work, Gary Weiss and Sam Antar would have the world believe that they’re responsible for creating something great.

But one thing is absent: a foundation, which Howard Sirota neglected to build, rendering the contributions of both Weiss and Antar worthless.

Let’s start with Weiss, who built his claim of anti-Semitism on the part of opponents of illegal market manipulation entirely upon Sirota’s assertion that one company’s stock message board was infested with anti-Semites. This claim, in turn, was based upon Sirota’s observation that the word “Jew” appeared in 428 of the tens of thousands of messages posted there over more than five years.

For the sake of argument, and in deference to Mr. Sirota, who is Jewish and undoubtedly better at recognizing anti-Semitism than a non-Jew, let us assume that this is a reliable metric of a message board’s level of bigotry.

Weiss takes the argument one step further and announces that in addition to being quantitative, this metric is also qualitative, in that from it, blameworthiness can also be assigned. Specifically, Weiss feels the blame for 428 tainted message board posts fall squarely at the feet of all opponents of illegal naked short selling.

Let’s take a closer look at the numbers to gauge the integrity of this line of reasoning.

A search for posts including the word “Jew,” conducted two days after Sirota’s, returned 442 such messages. The authors of these posts were then divided up based on their attitude toward illegal naked shorting (with a third category comprised of those who, like Mr. Sirota, have made no statements on the topic).

The result is very instructive.

• Those in favor of illegal naked short selling authored 323 messages, or 73% of the total.
• Those most likely to be opposed to illegal naked short selling authored 96 messages, or 22% of the total.
• Those without a discernible position on the issue of illegal naked short selling authored 23, or 5% of the total.

But wait, there’s more!

Among those authors in favor of illegal naked short selling, one stands out far above the rest: Lamborghini751, who personally authored 131 messages deemed anti-Semitic by Howard Sirota.

That’s one-third of all of them.

The best part: Lamborghini751 is Gary Weiss (as demonstrated here).

In other words, if Sirota’s method of assessing message board bigotry is accurate, the biggest culprit is Gary Weiss himself, thereby invalidating everything Weiss has written on the topic, whether as himself, as Lamborghini751, or as the blogger Mediacrity.

On the other hand, if Sirota’s method is not accurate, then the entire basis for Weiss’s claim of anti-Semitism being endemic to opponents of naked shorting is flawed, again invalidating everything Weiss has written on the topic.

Now let’s look at Sam Antar.

What Sammy apparently forgot to tell Sirota (a longtime Antar family friend) is that thanks to the Dissembler Sorting Algorithm, it’s possible to determine when multiple Yahoo message board aliases are tied to the same account. In the case of Mr. Sirota, it was quickly discovered that he is behind not only the username hsirota, but also StanleySargoy.

Sirota created StanleySargoy in 1999 and used the account very occasionally to either promote or demote companies primarily in the pharma and biotech space, until 2005.

Then in April of this year, StanleySargoy was called out of retirement and into active combat duty. The target: Usana, a company under heavy short seller attack by convicted felon Barry Minkow and his so-called Fraud Discovery Institute, which just days before had issued an internally authored study accusing Usana of serious fraud.

Oh yeah…Minkow is shorting Usana.

StanleySargoy (who says he hails from San Francisco) has since become one of the more active and negative posters to Yahoo’s Usana message board.

What interest would Sirota have in Usana?

You may recall a March column by Herb Greenberg entitled What Two Crooks Told me Over Lunch, in which Greenberg details his no-reason-given meal with Sam Antar and Barry Minkow.

We can surmise that Antar and Minkow do business together.

Thanks to the actions of StanleySargoy, it appears Sirota and Minkow are doing business together.

By the transitive property, a little common sense, and some educated observation, it now appears Sirota and Antar are also doing business together.

Finally, let’s take a quick look at Howard Sirota.

Sirota’s first demand that certain comments be removed from this site was sent early Friday, June 8. The offending comments were posted June 7. Server logs confirm that, prior to their removal, only Sam Antar (whose IP address is very well known) saw all three.

In that time, no other visitor managed to see more than any one of the offending comments. Thus, assuming he’s even been to AntiSocialMedia.net, Howard Sirota’s complaint — which he likely didn’t write — dealt mostly, if not entirely, with content he likely never saw.

You might want to stand clear, Howard…with no foundation, this flimsy house that Gary and Sam built is in the process of coming down just like all the others.